PUP Vlog Festival 2023 held the 'Lik(h)a Na: Digital Content Summit 2023' at the PUP Institute of Technology (ITech) Audio-Visual Room on Monday, July 31.
In his opening remarks, PUP Department of Broadcast Communication chair Kim Fajardo imparted to the participants the importance of responsible content creation.
"In the ever-evolving landscape of digital content, we recognize the power it holds to influence, educate, and transform societies. As we converge today, united in our passion for storytelling and multimedia expression, we aim to not only elevate our craft but also instill a sense of responsibility and empathy in our creations," Fajardo said.
Vlogger-artist Ogie Diaz, PGAG Creative Director Raynier Brizuela, and ABS-CBN News correspondent Michael Delizo were the guest speakers for the forum.
Furthermore, the three speakers tackled vlogging techniques and the relevance of digital content creation in today’s generation.
Despite not finishing his studies, Diaz emphasized in his talk, "Mastering Art: How to Become a Vlogger," that being resourceful must be every broadcaster's character when creating content.
"Ako, naniniwala ako, na isang katangian na meron dapat ang isang brodkaster [ay] resourceful dapat. [...] Kailangan may mapulot ang audience, kailangan meron silang makuha na konsepto, wisdom, learnings, lesson, at knowledge," Diaz said.
Meanwhile, Director Raynier Brizuela of PGAG discussed strategies for crafting engaging and shareable content online using social media sites while maintaining the relevance of the story.
On the other hand, ABS-CBN News reporter Michael Delizo facilitated the latter part of the program, promoting the role of radio before the rise of television and digital platforms.
“Kung dati, ‘yung radio [ay] napapakinggan lang natin, ngayon napapanood na rin natin ‘yung broadcast radio. Hindi na lang tayo basta nakikinig, mayroon na rin tayong visuals,” Delizo said.
Delizo also talked about practices in digital content creation while ensuring the responsibilities attached to it.
The summit is part of the PUP Vlog Festival 2023, ‘’Lik(h)a Na: Biyahe Tungo sa Makulay na Mundo ng Vlogging,’ that will prolong until the premiere day of the top nine finalists on August 5, to be followed by the SIKAT Awards 2023 on August 8.
Article: Lheonel Sanchez
Graphics: Yuko Shimomura
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